Alkek Library News

Video Tutorial for Start Your Research (pictured above)

Here's a tutorial on the new Start Your Research Tool - a new way to search many of Alkek Library's databases and multiple formats of sources (books, articles and more). Note: This search interface does not search all of our holdings, so you might want to visit the databases page for more results.

PS The video calls this service this Discovery Tool - it's the same thing!

EStatement Studies Now Online - Look up RMA Annual Statement Studies (Ratios)

EStatement Studies is now online. This is the online version of Robert Morris and Associates Annual Statement Studies (aka Business Ratios). Includes data from both Annual Statement Studies publications: Financial Ratio Benchmarks and Industry Default Probabilities and Cash Flow Measures.

1998 to present

Older issues may be available by checking the print record.

Apps to enhance your ScienceDirect / SciVerse experience

There are over 110 applications available for you to make ScienceDirect suit your needs!

Here are just two examples:

The Altmetric app helps you measure the social media buzz that articles receive.

With the new Science News App, you can check out related articles from New York Times Science News while you are using the Sciverse Hub

Check it out today!

Rosetta Stone and Other Language Learning Programs

We now have Rosetta Stone Language Learning software, as well as other fine language learning programs.

You can always do a keyword search in the catalog with Rosetta Stone and the name of the language you're interested in.... or just follow this link to see all of our holdings in all languages from different publishers.

Careers to Consider: Marketing Data Specialist

There's more data than ever being generated about individuals. From Facebook to Gmail (your data is mined), store purchases to computer cookies, companies and the government are awash in data on human social and economic behavior. 

Many companies hire statisicians/marketing psychologists to look for patterns and develop marketing plans. Add a dollop of psychology and you're ready to go.

Here are some recommended resources just to get started:

How Companies Learn Your Secrets (New York Times article)

Simply Map Database

Alkek Library Database with 1000s of metrics that enables pro-grade marketing research. Costs thousands in real life, so use it at the library now!

Simply Map Tutorial

Where to start? Get familiar with the different social and economic stats that are being collected.

Marketing Research Books

 

Video Tutorial For The New Discovery Tool (pictured above)

Here's a tutorial on the Discovery Tool - a new way to search many of Alkek Library's databases and multiple formats of sources (books, articles and more). Note: Discovery does not search all of our holdings, so you might want to visit the databases page for more results.

Bloomberg Terminal Available in the 4th Floor Computer Lab

The Alkek Library and the 4th Floor Computer Lab are proud to have a Bloomberg Terminal available for use. It is located just outside the glass wall lab, and you do have to sign in to use it. It is first come, first serve.

Bloomberg terminals are dual screen, professional grade trading platforms. Many brokerages ask for new hires to be proficient in their use. They are notoriously expensive, and you are not getting access to one in your private life (well, probably.)

And no yelling BUY and SELL in the work area!

Find that International Stat in World Development Indicators

Would you know how to find the following statistics for different countries? Arable land, cubic feet of annual freshwater flow, cell phone use, foreign investment, pupil-teacher ratio, number of migrants, and the real interest rate?

World Development Indicators will tell you and more - it is located inside the World Bank database. We recommend that you browse the indicators once you are inside.

Recommended for business, public health, social scientists and more.

ZipGuides Features Local Plant and Animal Lookup, Poisonous Species ID, Bird Call Audio and More

What's that in your yard? Using Audubon nature guide data, Zipguides/ENature helps you identify local trees, endangered species, local animal species, listen to bird call audio, and more according to your location.

 

Use Our Database AP Images for Copyright Cleared Images and Audio

Our Database AP Images is a good source to find copyright cleared (at least for educational purposes like using in papers) images.

AP Images contain photographs from 1826 to present and audio clips from the 1920’s to present.

This database is searchable by keyword or other parameters. A good place to find regular people doing ordinary things, as well as historical events and figures.