Alkek Library News

Try Communication and Mass Media Database for Marketing and Advertising

Marketing and advertising students should check out Communication and Mass Media Complete Database.

This database features articles about methods of communication in society, how media transmits messages, the psychology of advertising, and why consumers respond to certain messages.

Highly recommended.

 

 

 

Advertising Redbooks Database Now Online

The Advertising Redbooks are now available online!

Contains U.S. and international agency profiles, global advertiser profiles and brands by company. Listings include executive names, emails, advertising expenditures, media categories, annual sales, brand names, SIC/NAICS codes, and other key data. The Agency Database contains detailed profiles with accounts lists, fields of specialization, key agency personnel, emails and more.

 

 

Need Help Finding Business/Marketing Information?

If so, then you need to read the Bag O' Tricks Business Librarian's blog. Today's post deals with finding Legal Treatises. This assignment comes up regularly at Alkek Library, so the business librarian Charles Allan offers tips for locating all the legal treatises using the Library Catalog, but many of these deal with bankruptcy and other business related topics. 

Other recent posts deal with such topics as:

• Tips for using an easily missed database, RAND Texas, helpful for finding Texas statistics on business, economics, education and more.
• Finding information on taxes by state
• Underwater mortgages in Austin

You can also use the tag cloud on the right side of the page to find marketing information, suggested uses for the many business & marketing related databases, company research, economic indicators, and much more.

Charles' contact information and links to video tutorials are also available via the blog.

New Database: Compliance Week

Compliance Week from Haymarket Media, Inc.

Critical regulatory and compliance issues related to financial reporting, regulatory enforcement, corporate governance, enterprise risk management, and related global issues, from CSR to XBRL. 15,000+ corporate charters and bylaws. Nearly 100,000 internal control disclosures. Searchable MD&A disclosures. Whistleblower guidelines. Class-action filings and settlements. Compensation agreements and CD&A. Restatements and delays.

Formats: Articles, spreadsheets, searchable databases, checklists, questionnaires, surveys, process maps, charters, risk matrixes, and assessment tools.

Coverage: Current.

This database is accessible from the main database page under the following subjects:

Databases C; ALL Databases; Business; Finance; International Business; Law and Government; Management; and Marketing.